Generate Additional Sales
Mobile apps generate additional revenues for a company in three key ways: firstly, because most people carry a mobile device, apps encourage repeat orders from customers on the go. The sheer simplicity and convenience of apps versus going to a website makes it easier for consumers to buy. Secondly a company can benefit from a new advertising revenue stream through apps. And thirdly, the app itself may be so compelling that you can charge for it!
Reduce Marketing Costs
A hidden benefit of apps is in the low cost of marketing - compared to traditional advertising and direct marketing, pushing notifications to customers who have downloaded your app is cheap. For example, you may want to announce an event or new product offer.
Enhance Customer Experience
Many websites just don’t look great on tiny phone screens, but mobile apps are purpose-designed for small screen sizes so are easier on the eye and simpler to use for the customer. Apps also offer instant access to your contact channels – with one touch, a customer can click to call or initiate a web chat. For users who have their location turned on, the app can also recognize where you are in real time and provide location specific information and directions. The Uber app, which is disrupting the taxi industry, even allows you to visualize your car approaching.
A Competitive Edge
While most industries have cottoned on to apps, perhaps your business is in a niche where your competitors don’t offer an app yet, and if yes, this can be turned to your advantage as a differentiator. You can also custom-build unique features into your app that others don’t have - the possibilities are endless.
Larger Market Coverage
Without an app, you may be missing out on a segment of the market that simply prefers to do business that way. A quick way to understand whether you have a mobile-addicted market is to look at the percentage of visitors who access your website through mobile devices. You can also use common sense, which suggests, for example, that young consumers are more likely to want to transact through an app.
What better way to create stickiness with your customers than embedding your brand in your customer’s pocket! Unlike mobile websites, apps are always visible on the user’s phone home screen. Customers are more likely to repeatedly interact with businesses that are at their fingertips, so apps are a great customer loyalty tool.
Mobile apps open faster than a mobile website loads, in fact many aspects of apps are usable even without an Internet connection. In today’s digital world, it’s a race to deliver services and products to the customer faster, and the winner of the race will win more customers.
You can easily get actionable insights from your customers, by conducting an “in-app” survey, or by analyzing customer reviews in the App Store.